Concern for Alberta’s Foothills raised at Victoria’s Secret AGM

Company asked not to buy from Endangered Forests

Bighorn Country Wildlands Coalition
Federation of Alberta Naturalists
Sierra Club of Canada

EDMONTON: Representing a local coalition and Alberta conservation groups active in Alberta’s Foot­hills, Rebecca Reeves will speak at the annual shareholders meeting of Victoria Secret’s parent com­pany, Limited Brands, in Columbus, Ohio today. She will make a statement on the urgent need for parks, restoration efforts and other legislated protected areas in the public Forest Reserves of Alberta’s most southerly extension of the Canadian Boreal, known as the Foot­hills Natural Region. She’ll ask the company to encourage West Fraser Timber Co. Ltd., one of their pulp suppliers, to not log in the Bighorn Country and Little Smoky Endangered Forests of west-central Alberta and to commit to Forest Stewardship Council (FSC) certification for all their holdings in the Foothills.

West Fraser, which in Alberta owns Hinton Pulp and Wood Products (formerly Weldwood) and Sundre Forest Products (formerly Sunpine), supplies about a quarter of the pulp used in the 395 million catalogues Vic­toria’s Secret sends out annually.

For More Information: See

Rebecca Reeves, phone 780 913-9375, Alberta representative at meeting, Edmonton, Alberta.
Lane Moore, phone 403 722-3053, Bighorn Country Wildlands Coalition, Caroline, Alberta.
Dianne Pachal, phone 403 234-7368, Sierra Club of Canada, Alberta Wilderness Director.
Rocky Notnes, phone 780 865-2081, Little Smoky Candidate Protected Area, Hinton, Alberta.
Tzeporah Berman, phone 250 935-0061, cell 604-313-4713, Program Director, ForestEthics.

Dianne Pachal, Sierra Club of Canada
Alberta Wilderness Director
Phone/Fax: (403) 234-7368
E-mail: [email protected]