AEN Fall Workshop: Reinventing Campaigns for Greater Impact

November 17, 2017 - 8:00pm to November 18, 2017 - 12:00am

This workshop is part of the Alberta Environmental Network's 2017 Fall Meetings

 Reinventing Campaigns for Greater Impact

Today’s breakthrough campaigns capitalize on new channels of power and supporter engagement. Integrating the 4 principles of “directed-network campaigning" into your advocacy approaches is a shortcut towards generating much greater impact with your existing resources.

This 4-hour workshop is an interactive learning process rooted in high-impact case studies. Participants will learn the best practices applicable to modern engagement within movements and within cause-driven organizations. This intimate session will allow participants to ask questions and workshop strategies applicable to their own cases.

NetChange studied the strategies and practices that made today’s most successful advocacy campaigns work. They identified advocacy campaigns that achieved significant impact - forced changes to corporate or government policies or created widespread attitude change – with special emphasis on groups that started with relatively few resources. 

Participants will come away with concrete plans for implementing leading-edge campaigning practices into their operations and will be aware of the new skills and resources required to do so.

Building an approach through understanding

  • How the advocacy landscape has shifted in the past 15 years
  • Your supporters and their new expectations
  • The advantages of distributed organizing
  • The power of “swarming” collective targets
  • The cost-efficiency of new open approaches

Participants come away with these key tools and skills

  • How to design people-powered campaigns
  • How to balance hybrid bottom-up/top-down structures within the same organization
  • Guiding grassroots power towards concrete outcomes
  • Tracking growth and impact of networked campaigning models


Jason Mogus, Principal Strategist, NetChange

A digital pioneer for two decades, Jason is the principal strategist at NetChange. A trusted advisor to campaigners and senior leaders, he has led digital transformation projects and campaigns for some of the world’s most recognized social change organizations including the Tar Sands Campaign, #StopAdani in Australia, Human Rights Watch, Consumer Reports, the UN Foundation, and the David Suzuki Foundation.

Jason helped create the StopAdani climate campaign, which quickly grew into the largest and most prominent campaign in Australia. He was for 5 years a senior advisor to the Canadian tar sands campaign, supporting the work of over 60 environmental groups and First Nations to fight for climate justice. He won a Webby Award for “Nothing But Nets” that raised over $100M for Malaria, and ran a $1M digital campaign for TckTckTck that coordinated the work of 225 global NGO’s for the UN Copenhagen climate conference.

He is the founder of the 16 year old Web of Change conference that connects leaders in progressive digital campaigns, communications, and organizing, and created the world’s first research report on the state of digital teams in non-profits. A recognized thought leader in the fields of digital strategy, network campaigns, digital teams, and organizational change, in 2014 Jason was named to the first round of Leadership Fellows at the Broadbent Institute.

In 2016 Jason and his team launched the Networked Change Report, which unpacks the elements behind today’s most successful advocacy campaigns. Networked Change in Canada was released with the Broadbent Institute in 2017.

 Reinventing Campaigns for Greater Impact


Wild Rose Room, Lister Conference Centre
11613 87 Avenue NW (U of A Campus)
T6G 2H6 Edmonton , AB