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Rideshare Week 2007 - 'Pledge to Pool' Campaign

The goal of Carpool.ca's Annual Rideshare Week Campaign is to increase program awareness and encourage commuters to try carpooling for one week every Fall. A variety of promotions are held in communities across Canada. The focus of Rideshare Week 2007 is a 'Pledge to Pool' campaign. Commuters are encouraged to make a personal online pledge to carpool once during their region's respective Rideshare Week. All submitted 'Pledges' will be entered into random regional draws for prizes.

Thanks to our Alberta sponsors, Climate Change Central, 'Pledge to Pool' prizes will be randomly awarded the week of November 5, 2007, as follows:

First Prize: $500 WestJet Coupon
Second Prize: One New iPod Nano
Third Prize: $100 Home Depot Gift Card
Fourth Prize: $50 Keg Restaurant Gift Card
Fifth Prize: $25 Chapters Gift Card
Sixth Prize: $25 Starbucks Gift Card

Please share this information with your staff (and students if applicable) and encourage their participation.

In addition to the 'Pledge to Pool' campaign, other Calgary Rideshare Week (October 22-26, 2007) plans include a media campaign, the placement of Carpool.ca Banners on +15 structures in the downtown core and Carpool.ca signage in downtown parkades. Three Alternative Transportation Fairs will be held in high traffic, downtown locations. Calgarians are invited to stop by for chances to win additional prizes. This year's locations are as follows:

  • October 22, 2007, Banker's Hall
  • October 23, 2007,City Hall Municipal Building
  • October 24, 2007, Sun Life Plaza
This is Edmonton's First Annual Rideshare Week Event. In addition to the 'Pledge to Pool' campaign, other Edmonton Rideshare Week plans include a media 'Kick-Off' event on October 29th, an advertising campaign, the placement of Carpool.ca signs on major Edmonton thoroughfares and three Alternative Transportation Fairs in high traffic, downtown locations. Edmontonians are invited to stop by for chances to win additional prizes. This year's locations are as follows:
  • October 29, 2007, City Centre Square
  • October 30, 2007, NAIT’s Main Campus
  • October 31, 2007, Stantec Consulting Ltd.

Anne Marie Thornton
Web: www.carpool.ca or www.schoolpool.ca
Email: information at carpool.ca
Tel: 800.668.RIDE
Fax: 250.743.8000

Posted October 18, 2007 by Anonymous

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