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Groups weigh in on Alberta's Oil Sands PR Campaign

As the Alberta government ramps up its oil sands public relations campaign, AEN member groups weigh in, and call on the government to focus on action rather than advertising. The Pembina Institute's Danielle Droitsch suggests that Alberta should pay heed to the mistakes made by BP and direct its energies towards aggressive action rather than public relations:

In the case of oil sands, public relations will go only so far to countering a growing image problem. It will likely take a dramatic gesture as suggested by the premier's council for the public in both Canada and the U.S. to take notice.

John Bennett, Executive Director of Sierra Club Canada, suggests that:

If the Alberta government really wants to change public perception it will take a lot more than an ad campaign and a website. Actions speak louder than words.

Posted August 5, 2010 by AEN

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